A San Francisco family that has owned a block of stores on Shattuck Avenue and Berkeley Way since 1950 is planning to build a 120-foot tall apartment complex, called L’Argent, that will cater to empty nesters and families. The Nasser family, whose ancestor, Abraham Nasser, built the Castro Theater in San Francisco and was instrumental in popularizing Nickelodeon theaters, will submit an application to Berkeley on Dec. 19, according to Jim Novosel, whose firm, The Bay Architects, is designing the project. Novosel’s group will hold a public hearing on the complex Wednesday at 3 p.m. at Bistro Liaison, 1849 Shattuck Ave. The 12-story, mixed-use development at 1951-1975 Shattuck Ave. will have 78 apartments of 1,200 to 1,600 square feet on 10 floors, and retail space on two floors, said Novosel. The complex will be set back along Shattuck Avenue to create a plaza, and will be set back 14-17 feet along Berkeley Way as well. “We are going for a middle-class housing market,” said Novosel, who is also a Berkeley Planning Commissioner. “We are going for people who are trying to get down from the hills, who want to give up their big homes…. who want to move downtown but live in spacious […]
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